Conversion Optimization

It all comes down to the bottom line — to delivering a high ROI. And that means turning visitors into sales. Conversion rate optimization is the process of fine-tuning a website to lower the bounce rate and more effectively lead a visitor to the action you want them to take. By increasing your conversion rate, DesignedBySimon.ca will help you, simply, make more money. We do this through:

Metrics Analysis (Analytics):
Understanding what is happening on your website is crucial to improving the performance of your marketing campaigns. We conduct an in-depth study of user behavior, which analyzes how visitors arrived on the site, what pages they viewed and why they did or did not complete a transaction. This is the first step in optimizing your site to increase website revenue, and this is process is called conversion optimization.

Usability Analysis:
How do users perceive your site? We conduct a detailed study of user behavior on a website from the customer’s point of view. A usability analysis reveals any problems with the design, layout, copy or technical structure of a website to eliminate any potential obstacles.

Landing Page Optimization:
Landing pages are often the first thing your potential customers will see. We optimized them to make sure your landing page conversion rate numbers significantly increase. We can build landing pages that engage your customers and give them a reason to delve further into the website or complete a transaction.

Sales Funnel Optimization:
Not all Web traffic is the same. We can develop a website that will qualify or disqualify leads based on specific criteria. A good sales funnel will take customers from general interest in the product or service to a closed deal or transaction, while simultaneously eliminating those visitors who are less likely to convert.

Multivariate Testing and A/B Testing:
Testing reveals which strategies are generating the best results. Small changes can make a big difference, and this can ensure everything is targeted correctly. We can set up A/B or multivariate testing to find out what is working and what will work even better.

Website Optimization/Maintenance:
Strict website maintenance can correct issues like outdated content, broken links and other issues that turn away potential customers. We will fine tune your calls-to-action, streamline forms or other elements with which users interact, and add new, optimized content.

Reporting/Key Performance Indicators (KPIs):
At DesignedBySimon.ca, we believe in being completely transparent about our processes. We provide a detailed account of your website’s key performance indicators so you can easily see how our conversion rate optimization strategies have affected your website.