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Nationally Televised. Do you have a very popular online presence? Its so much easier to close a sale with someone youve already built a rapport with. Explain the expenses you incur as a race car driver in the second section. Dirt Track Racing Sponsorship Proposal is a perfect instrument for witnessing thrilling events. Thanks, Hopeless Tuner. Racing is one of the most expensive sports yet the most beneficial to take part in for both athletes and businessmen. If you are a driver seriously seeking sponsorship, take the time to read some of these so you can come out of the gate strong. Which is why in this definitive guide we aim to give you crucial tips and step-by-step advice to help you find your way to a successful sponsorship, whatever your event's stature. In the same way, youd be working hard on the track and looking for consistency from lap to lap, this applies to your approach to sponsorship for motorsport too. Make sure to stay in touch with your sponsor throughout the season, even when youre not actively working on something for them. Race Car Sponsorship Agreement Template. Assess whether what you can offer will help them reach their goals in a broad sense. Here's a Pro Tip: look at the other karts on the track to see what kind of sponsorships they have and then take note of it. All sponsors are encouraged to attend racing events. Think about those reasons you stand out. It's now time to decide whom to approach and how to get them interested in sponsoring your race. 1. You and any potential sponsors need to work together to achieve what you both need. After all, they're after your event as much as you're after their sponsorship! And you're not alone. F1 and NASCAR have lucrative TV deals and sell out stadium seating with exorbitant ticket prices club racing may have incredibly competitive (and more pure, IMO) racing, but even with free admission there are never more than a few people in the stands (Who are almost always drivers in other classes, crew, or people directly related to drivers). When you want to approach an organization to sponsor you for a racing event, you must present them with a professional racing sponsorship proposal. Include references to your relationship-building conversations. If you want to run in one of the very few racing series that do get sponsors and prize money? This deck can help spark conversations that eventually lead to a sponsorship proposal. endobj Harvick has spent 23 seasons in the NASCAR Cup Series. You have to convince a potential sponsor that YOU are the person who will work for them. There is occasional TV coverage, but it isnt major. Sponsorship is a commercial arrangement, meaning both parties are in it for some form of commercial gain - direct on indirect. Anheuser-Busch is one of the core NASCAR sponsors, aside from their sponsorship of Stewart-Haas Racing. This needs to be the starting point in your sponsorship strategy. But blowing it at this stage for lack of attention to your sponsor's needs would be the real waste of time. 68 11 You never know, something. Consider trade magazines, local newspapers, and blogs too. Drag racing is a sport that needs a lot of money to support it. All forms provided by US Legal Forms, the nations leading legal forms publisher. Consider positioning trophies around the car in some of the shots -- this is a subtle reminder that you are a successful racer. Some features will have numerous benefits. A fictional manufacturing company has contracted a student design team to develop a small Formula-style race car. In exchange anyone who donates gets their name on the car for the event. Whether it be a fashion show or a charity event, state what it is and explain to your sponsor why it is beneficial for . Single sponsor entire race car and enclosed trailer: $5500 * Indicates primary sponsorship. It does not mean that it must include false claims or misleading information. You have to convince a potential sponsor that YOU are the person who will work for them. Although you've come a long way its still easy to get undone at this stage by the two cardinal sins of sponsor-seeking: Yes, copying your last sponsorship proposal and editing your sponsor's name and company details is tempting - it will definitely save you a lot of time. Step 3: Give a detailed overview of the audience, markets and overall media reach of the event. If youve followed the steps above, you should know: Plenty about the business to personalise your pitch. 6 0 obj Draw your signature, type it, upload its image, or use your mobile device as a signature pad. A picture of you in your race suit. Once youve got an idea of this, think about the features youll offer to help a business reach its goals. %&'()*46789:CDEFGHIJVWXYZcdefghijsuvwxyz ? The appeal of any asset you offer will depend on a number of things, including the sponsor's objectives, line of business, business cycle and their ability to activate those assets. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. Tallulah Philange has worked as a journalist since 2003. The Issuu logo, two concentric orange circles with the outer one extending into a right angle at the top leftcorner, with "Issuu" in black . What makes you different from any other person? Not only are you competing against other racing drivers but also against all other marketing activities. This might seem like a long process but it makes it so much easier to turn to those contacts when you need sponsorship or see an opportunity. In return, the racer gives the organization publicity and extras, such as personal appearances. Since road racing doesnt have a huge fanbase or mainstream media following, you need to show how you will do the legwork and get the sponsors name/product in front of possible customers. Sponsorship Benefits A&S Racing offers an exciting opportunity in motorsports sponsorship at a mere fraction of the cost of sponsorship in the major pro racing series like NASCAR, Champ Car or the IRL. What assets of your property could potentially provide a good match for your sponsor's objectives? For example, if youre targeting fitness brands, the decision-maker will want to see that youre a source of inspiration and advice for your audience. Ht1_%`1;d`*FpS\@KOr)r+Z{]?>~)7rw):,QuH1>^qnrTb_2|=7}F>bb)E]Oa6;Sy#A'1SN1Ra1a;IKh,e4fr, 6d$arf6*m^ev`VN(rNs1q*c.7!=, :Wv 4ii>t Z3:4x-%XfE$P:5boC )zM6T& *dP>6y|~{oQB91vYmWfG=}E},v%=]Z!P[7m=X\zucFH!F GVZp[.`d.A2jy`!ba3wz8oIXe~mT#eVj_;78*/0yVA:Wk&9/I>SX-^AhhV/"E)?=w WP 3. Also, make sure you treat these sponsors right to keep them on board with sponsorship: Run their products and post your appreciation when you win. NO! "The Forms Professionals Trust . Many sponsorships you see are for partial services, like a shop giving discounted alignments for sponsored cars or free tire mounting and balancing. Here's a few tips on drafting that all-important first email or conducting your introductory call: Including an attachment showcasing some key aspects of your event is ok. The relevant terms and conditions of the sponsorship must be included in your racing sponsorship proposal. Unfortunately, retaining sponsorship in the long term may not always be under your control. Do you have a special story? You are so much more than a racing driver so think about your interests and skills outside of motorsport. ezQ7sg>b{a%YfQLQWHOq!>M=k/j d54mdfeW7AFRUz:rMa*/oL9 w4P5 ys"[Su)r}f$srq Any accomplishments in racing you have achieved. Once youve established a bit of a rapport (2-4 messages), dont be afraid to link what you do to whats being discussed. Racing Mentor offers a motorsport proposal template thats editable in Keynote and PowerPoint but its not for everyone. Christopher hogan & team hogan racing sponsorship packages i. Download Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. As long as you can provide value, youll go a long way. He's collected 60 race wins as well as the 2014 championship. BC racing Coilovers for 2010 Honda Odyssey. Time and time again on this blog I repeat the famous quote: The best way to make a small fortune in racing is to start with a big one. There just arent many any ways to compete in this hobby and make money while doing so. Racing Sponsorship Proposal Template Download this Racing Sponsorship Proposal Template Design in Word, Google Docs, Apple Pages Format. 1. Getting a renewal for a second year comes down to one small thing: Did you help your sponsor reach its goals? Write down all important facts, such as the biographies of the racers and the team's success rate. Click HERE To see more posts by No Money Motorsports, _ Regards,_ _ Dave Peters_ _ 910-616-3799_. How will the person opposite you stand to gain from the sponsorship? Write what the sponsor will get in return, working from the list you have prepared. . Westport Racing Sponsorship Proposal Dear Prospective Sponsor Firstly we would like to thank you for giving our team the opportunity to present you with this sponsorship proposal outlining our goals for the 2007 race season and beyond Advertising in motor sport has proven itself time and again as a successful and enjoyable Advertisement Envato Elements (Design Without Limits) 2011 Team Racing Sponsorship Proposal Our desire . These may include publicity on your car or trailer, promising to wear the sponsor's logo at press events and offers to attend public events as the sponsor's representative. 1. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. Helping race directors share expertise and learn from each other is a big part of what we do. Fast Feb is back but its looking a little different for 2023! How do I write a sponsorship proposal? Expect huge costs to be competitive, and cutthroat competition (both on and off the track) Realize those exponentially higher costs usually way outweigh the additional prize money. startxref Instead, you plan on cracking a beer and laughing with them over your in-car video once you get back the pits. Are you going to help that business make more sales? 0000000839 00000 n All you usually need to do is display their stickers on the car and if you finish a race in certain positions (usually around the top 5 cars) you get some sort of prize. 0000000016 00000 n There are sponsorship opportunities wherever you turn but you need to think outside the box. People love to talk about themselves so ask questions and chat about them. AB-InBev, the parent company reported 54.3 billion in profit during 2012. But remember, a great proposal is about so much more than an attractive design. 0000000516 00000 n About Blog Sponsorship Contact Site Map If you are interested in receiving product sponsorship, please mail your resume, including your background, special accomplishments both on and off the track and your racing schedule, along with all contact information (address, phone, email address) to: K1 RaceGear Attn: Sponsor What makes you different from any other person? In your racing sponsorship proposal sample, you can also suggest and communicate suitable marketing tactics and strategies to the potential sponsor. Start to search for similar businesses that might be a better fit (based on size/locality/product etc.). First, provide a history of you and your racing team. %PDF-1.4 % So when you do get a sponsor on board it pays hugely to invest in keeping them happy. Be consistent post regularly and stay on brand. The car sponsorship proposal template is a sponsorship proposal that you write when you need to buy a car for either racing, among many more duties. Dont be afraid to think outside the box you dont have to do what every other driver has been doing for all of time. Hopefully, in this guide you should have everything you need to map out your journey from sponsor identification to sponsorship execution. Before approaching a sponsor, draft a proposal first. When writing your sponsorship proposal, you have to tell your sponsor what kind of event you are planning. Free Preview Race Car Sponsorship Contract Template. The second is a simple showcase of who you are. "What does my event have to offer to potential sponsors?". Post on social media consistently, send out pitches on a regular basis, and do your follow-ups once a week. First, provide a history of you and your racing team. Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. How long you have been racing. This sponsorship proposal also highlights information about driver profiles and the schedule calendar of drag car racing events. You should advise this on the basis of the information you collected and the potential target audience for the sponsor that helps them to get an expected return on investment (ROI). endobj There are so many businesses with sponsorship programmes. $ 15K . Podcast 043: How to find and understand sponsor goals, Podcast 026: How to Tell if a Sponsor has Budget to Work With You, Podcast 009: How to Craft a Winning Subject Line. Racing Sponsorships. If you are currently racing, or are considering it Make sure you are getting the most out of your possible contingency sponsors, there are a lot of people who drop the ball on claiming contingency prizes. Many people think sponsorship is easy: Sponsorships are not charity. 0000051603 00000 n . A sponsorship proposal is an official document that an individual or a business presents to another individual or business, in order to request or seek sponsorship from them. This proposal contains proprietary and confidential information of EVSR and Entropy Racing . Start by making a list of the businesses youd love to work with. The experience gained is certainly valuable, but there arent any NASCAR Scouts at club road racing events, and IMSA teams wont be impressed if you finish mid pack of a 5 car field. Everyone from the outside thinks that everyone racing cars has sponsors. It is in that follow-up meeting, also known as a discovery session, that you and the sponsor will be discussing your sponsor's needs and how a sponsorship of your event could help meet them. Share your form with others. Sponsorship announcements throughout race season. Read on for a step-by-step guide to getting sponsored. Don't ask yourself "How low should I go?" :Us&4h[W)0PrysM~;Dy,GLZpb>fJ#u\:rV.BPsGG2 &11f'QO)KA4WO6ORej[d\KxgsugUucdM* C6bOG'+$(}>g$7fcT-?%tLRO7&J|t4hQ+h;M>>+/~ That said, it is not always clear how sponsors will evaluate a sponsorship's ROI and it is not uncommon for the same sponsorship assets (=bits you can offer to sponsors, like branding rights, direct selling opportunities etc) to be valued differently by different sponsors. This is by far the most useful and engaging type of proposal and the kind the template will help you create. From working with world-class drivers to developing a motor oil specifically for the high-revving speeds and long run times of racing engines, where there is racing, there is Valvoline. Make your direct pitch. Until recently, this was called the Busch Grand National Series. Simple One Page Lease AgreementA Lease Agreement is a contract between a landlord and the . It is really pointless trying to go over all the possible variations of a sponsorship negotiation. This basically means compiling as comprehensive a list as possible of all the things you can offer that a sponsor may take an interest in. Where can I find sponsorship opportunities? But there are two big things that help you find success. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. Whether its fitness, cooking, football, modern art, or something else, itll open up so many opportunities for you. But with good content and a consistent posting strategy, you can grow your following and increase your reach. Similarly, a racing sponsorship proposal is a document that a racing team presents to some individual or a business to get sponsorship from them. Once you get the sponsorship agreement wrapped up, the real work has only begun. Not all benefits will be relevant to every business. re*6;Eoqb1tnhzu j{IHa$~]8R6.Vw|D,qn"Q7li~=h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7lx+h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7DEPc,z3s(eT}HHFGM8+A9"3z]8k7v(D{Yz3.)^q-yuOR. If you did, then it should be pretty easy to get them to renew but if you dont think youre doing what you promised, this needs to be addressed early on. Val Apple Motorsports, Inc. 2. You might be operating in a specific niche (see below for more details) or area. The objectives for your first contact with potential sponsors are to (1) come across as a credible partner and (2) secure a follow-up meeting or call. Limit the history to no more than two typed pages. 5 0 obj If you'd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look . Theres hard work involved but the secret is consistency, especially once youre all set up and in the swing of things. A short biography about you. Once you lay out the structure of your sponsorship delivery project, set up email update alerts to remind you to regularly communicate progress to sponsors. Download Its about being a christian role. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. Money demands include the car itself, parts, gas, assistants, a trailer and fees to enter races. Feel free to drop Racing Mentor a message on social media if you have any questions. Ask the sponsor for a specific amount of money. I've been a passionate go-kart racer since I was eight years old and all through the years have accumulated a . Following Up Your Sponsorship Proposal; Motorsport Sponsorship Guide Finding sponsors and making it to a racing grid year on year, or for the first time, can be a very daunting prospect and is more important than simply offering logos on your livery design. Text of Pravega Racing Sponsorship Proposal. 10+ Automotive Sponsorship Proposal Samples 1. Because if a sponsor actively invites sponsorship requests you can be sure that: Luckily for you, we've put together the largest database of current direct-application sponsorship opportunities, featuring dozens of potential sponsors from all different kinds of industries. A good marketing/sponsorship proposal includes: 1. But avoid: Well done on getting to your first sponsor meeting! Therefore, it is perfect that you simply find contacts with the product, communication, business improvement, sponsorships, marketing, and the model. The kind a marketing agency might present to a client they want to get on board. So fo ahead, drop them in the comments section below. The bottom line is that sponsors will have specific business objectives they hope to achieve through a sponsorship agreement. Many people think sponsorship is easy: Company A writes you a big check for the honor of putting their sticker on your car because you won a race or two. Sponsorship is much more than whether or not your car is a good platform to showcase their parts. Will you sponsor my race car? 1110 Approach the deal as a win-win for both sides. Your personal brand should show who you are as a person and go beyond your racing. While it contains loads of feedback to help you create a proposal that gets you noticed, its actually designed to guide you through the process of positioning yourself in a way thats desirable. This presentation is designed to provide a first look into the demographics, fan base, consumer loyalty, and buying power of the Rally Racing fan. Want to race with packed stands and screaming fans? The cover page should include the details of the potential client and your details. Im not saying that lucrative club racing sponsorships are unheard of, but if you ask the random driver with a business name on their car, they typically arent taking a huge check to have the name on their car. Having Pearson Racing as spokespeople for your corporation and products/services. Increase sales? This is why: Keeping that in mind, if it comes down to a price negotiation, your first instinct should be to try to increase sponsorship than dropping your sponsorship price. If you get into Pro Road-Racing, they sell tickets for events, but aside from one-off popular events (like 24 hours of Daytona) there are still very few people in those stands.
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