12 Jun 2022

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Therefore, to create work-life balance, she quit her demanding job at Sana Safinaz and decided to pursue her passion in arts through teaching just after she got married. ", "I couldnt sleep for a month," Sana then recalls the many times her lawn campaigns were targeted for being elitist or racist. Due to her versatile nature she is well known among her fans across the country. I dont think the government realises the severity of the problem copying is a huge issue; it is an industry wide problem. For a young girl stepping into the workforce today she has two things to say be positive and own up to your mistakes. Sometimes getting it all done is really hard. When Safi places an order for lace, the shopkeeper is happy because she has bought his entire supply. I am the face of bridal. Read More: Daughter of Sana Safinaz's owner Zevair Hashwani tests positive for COVID-19. Dont they worry about being plagiarized, as the copycat culture has snowballed in the past decade or so, with the countrys major designers worried about the lack of regulations when it comes to intellectual copyrights. Strength, talent, efficiency and usefulness matter. All you have to do is get a monthly facial and a good face wash. You dont need to be lavish. At Sana Safinaz there is always something happening - theres even a store raid and bloggers meet for their 2019 luxury lawn this week - and it happens with good taste and creativity. We need to delegate and have younger people work with us. SAFINAZ MUNEER: SANA SAFINAZ is a powerhouse, although a lot of people still havent really picked up on this. We are the only premier luxury retailer offering elegant ready-to-wear & fashion fabrics, tastefully printed and embroidered along with avant-garde silhouettes for the modern woman. That doesnt mean you should be cold but know what is best for you- emotional health is very important and it should start at the level of our children where we teach them how to deal with their emotions and how to be confident with their presentation., Even women like Sadaf who are very passionate about their work, feel weak at times. Very admirable ladies.have created millions of jobs. SH: It made us a household name. The talent in Pakistan is beyond amazing and I find it my duty to bring out the best from all my employees. Retail is a very tough business and it will take a long time to become solid. We really dont. You should just focus on yourself and your work. "Of course we do," says Sana. Her strength and support is the reason behind the success of each and everyone in my family. Looking after 2 babies is difficult and sometimes weak moments take over when I want to give up, explains Sehr. She feels the older she gets, the more she needs to give herself a break and relax. Mehr recalls that once the binding of the magazine wasnt done properly and it was falling apart and I was having a panic attack. Sana handles prt entirely on her own. Prt accounts for only 10% of the market, but what it offers is convenience; it makes the brand accessible and opens up new avenues. So, if I was racist, the impact is massive. People dont understand the value of time; they stumble to their 11 am meetings at 1. Life before Sana Safinaz was good but Sana is thankful for being here. It was crass. However, the company was nationalised in 1973. It keeps you on your toes every single day. It has a huge filter down effect. Every moment of weakness I encounter, I step back and give time to myself to reflect. Among other things, her daily to-do lists also have son time during which she focuses just on her son. While Sadaf feels going through the strenuous process of becoming a doctor was not that difficult, since she came from a family on doctors, getting into a male dominated field was a bit of a challenge. Being human, she obviously gets tired and drained out. She had learnt her lesson. Your children are your extension, something tangible that you leave behind in the world. She started working when she turned 19 and married her high school sweetheart 15 years ago. With prt, Shamoon (Sultan) has created millions of jobs, and with more and more companies following the trend, a massive amount of employment has been generated. ", Sana says, "I am just excited by the whole thing. The greatest challenge she faces is dealing with the issues of HR. She has a basic skin regime that she follows daily. Fashion never stops. There are always projects, opportunities. We have done some of the biggest homes in Pakistan. SH: The entirely on our own is no longer something to take pride in. The leaps are huge as compared to say 15 years ago in terms of the freedom women enjoy and it is time they embraced it and defied the gender moulds. We are not in the newspaper every day but we won three awards this year, and they are a testimony to what we did in 2014. Do they also have a succession plan in place, I ask? Safinaz laughs when I mention that; she says she has to buy her own designs and then wait forever for the indispensable master sahib to find the time to tailor them. In an industry of veterans that love to ride on the coattails of past laurels, Sana Safinaz are trailblazers. Shaping them into free thinking girls in a world where there are so many norms to follow is my miracle moment. Sehr is an amazing mother, values all her relationships and is extremely dedicated to her work. The passing percentage was 1% and Shagufta managed to get through it in 4 years. For feedback, email aurora@dawn.com, For questions regarding subscription and timely delivery, please contact on the following numbers or visit But while striving to make her own mark in the world, she never forgets her responsibility as a mother. "And thats actually the reason why things have taken off. What is so great about having your own stores is that you can deliver on the trust value of your brand and in this way control your image. They even have their own media wing, organizing exciting activities, meet-ups and promotions on a regular basis. Its exhausting! I did my undergraduate degree from IVS so teaching there is such a great pleasure for me. Every day there is a new challenge and a new way to problem solving.". Now, the only important thing for girls is not just looking good and getting married. If the government doesnt step in and legitimate people keep getting hurt, they will say it is not worth it. Before Pinterest and the internet, references came from books, museums and other sources. However, because of the support of her husband and in laws and the sense of positivity instilled in her by her mother, she snaps out of pessimism very quickly. We have just entered the prt field and it is a tremendous challenge. 27 years into the business, having experienced both highs and lows, they are just as excited by fashion, today, as they were when they started out. The store will not work correctly in the case when cookies are disabled. March 23, 2020 March 23, . Her entire family asked her to quit her job, and after consulting several people, she decided to work part time. We saw that no one else was doing designer lawn, so we took it on ourselves and took the brand from X to Y. In 25 years we have taken the brand from couture to prt and this says a lot for us as a brand. Sana Hashwani and Safinaz Muneer were in conversation with Mariam Ali Baig. Number of locations. She feels the younger generation today is too narcissist in this age of social media and they need to accept when they are at fault. But what you need to do is push yourself harder, organize yourself, and prioritise what is important. I still remember the first few luxury collections that swept the nations women away and caused major hysteria at exhibitions and sales. We were two recently married society girls and people sort of felt sorry for us because we worked. It was then that we started to think about doing lawn on our own. The clothes are beautiful. Abroad, when a designer retires, the design house goes and finds the next top designer. Shagufta was ready to take on more challenges. SH: I dont know. At 8 p.m. just before I put my boys to bed, I have a slight silent nervous breakdown, she laughs, and giving the due time to my work and to my children is probably the toughest thing for me. Sadaf explains how her mother had always set the bar very high for her and that has truly paid and made her who she is. Fashion is one of the few thriving businesses in Pakistan. What is the use of it? Honey, India need not copy you. Pakistan barely has any trade schools or any sort of government support, and despite that, we see so many pioneers emerging. Sana has 1 job listed on their profile. Celebrity News Coronavirus Pakistan . SM: We dont want to be the face of SANA SAFINAZ. In lawn you can take a legal route because theres too much money involved. A whole campaign was organized around the 100th issue which became a huge social media success. What went wrong and how can I correct it? Hashwani took to Instagram to confirm that she had tested negative for the virus. A: What made you decide to go into retail? Sana Khan with Aashka Goradia. "Weve outgrown different phases. Personally, shes always had the drive to contribute something to the world, and feels everyone else should also. By Web Desk. There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field - just the love of fashion. Presently, Mr. Hashwani is Non-Executive Chairman of Pakistan Services Ltd., Chairman for Pearl Tours & Travels (Pvt) Ltd. (a subsidiary of Pakistan Services Ltd.), Chairman & Chief Executive Officer of Hashwani Hotels Ltd . But it is also crucial to not forget your roles as a parent, as a daughter and as a partner in your efforts to achieve your goal. SH: This happens. As a surgeon, a woman has to understand that if she is not able to be there at all times for her children, it is because someone else needed her more. In Pakistan, there is no proper system but Bina also sees this as a great learning experience. "Our finger is always on the buzzer," says Safinaz. But seeing how Mehr has tackled every challenge thrown her way so far, we are convinced that she is going waltz her way to many bigger successes. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. A: After prt are you contemplating another big project? Looking back, this is the only thing Shagufta would change if she had the chance to create room for herself. Let me explain. Sana and I have no knowledge of retail; we are learning day to day. Free Local & International Shipping (Above USD 500) - UAN: 021-111-003-005. You will all grow. She also loves spending time with her husband, we are one team, once a week we have date night.. sana hashwani corona test . When you are invested in a company as the owner, the company is more successful because your name is there and you dont want to put rubbish in a store. Change was something that she used to fear but has learnt that accepting and adopting change is, in fact, healthy. Sana Safinaz contact info: Phone number: +92 21111003005 Website: www.sanasafinaz.com What does Sana Safinaz do? To a certain extent this is what we are doing with retail. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. Therefore, after graduating with a Masters degree in textiles from Central Saint Martins in London, she returned to Karachi and carved a special place for herself in the textile sector. My miracle moment was when I had both brands, Sana Safinaz and Outhouse Jewelry, collaborate for fashion week. Miracle Woman Seveen Muneer is cheerful, affable and just the right blend of tradition and modernity. Design schools are another phenomenon; they are very good resources to find designers. Being a mother is hard work. Anugerah. How much is enough, I wonder, as Sana Safinaz continue talking about their endless reservoir of ideas. We started retail, not knowing a thing about it. We have invested heavily in our brand and we have to think where the brand will be when we are not there. SM: Wherever there is a demand, there will be a supply. But having cracked the code for commercial success as well as creative excellence - almost a dozen Lux Style Awards sit on their desk as testament to their excellence - it is no wonder that Sana and Safinaz are still excited by fashion. Now we feel we are standing at a precipice and we are scared. Included on the apparel side is the brands latest venture in retail. "Our first ever show was a disaster; I remember Safinaz cried after it. Female surgeons do have it difficult and the choices they have to make on a daily basis are not easy, she admits. Then 18 years ago we went into lawn and five years ago we started doing lawn totally on our own. He is creator and chairperson of Hashoo Group, an agglomerate of PC Hotels. The fine-line comes when the design is copyrighted or if you use the design of a living artist. Sadaf felt weak at the time of the birth of her first child, just like any other working mother would. Copying is a worldwide issue; even the big French fashion houses struggle with the problem. Which has been sent to Quarantineh Center under preventive measures where she is undergoing treatment. Financial independence is true power and I recommend it for all women. Salina is required to multitask all the time and maintains to-do lists to take her through the day. If youre trying to be on a level playing field with men, I think young girls need to gather themselves and have the confidence to ask for equal treatment. SM: You have to keep on tweaking the model because it is not a science that has been worked out in Pakistan. Achievements taste the sweetest when they are shared with your loved ones, she says with a smile. "Were already looking at perfumery, were looking at many avenues," Sana elaborates. That is quite unbelievable if you think about the overcrowded marketplace designers stand and compete in today. Sana rocked this off-shoulder crme printed tunic with a pair of straight black pants. Therefore, women must choose this field with caution. @thuglife No. The point is to keep moving forward and not letting difficult situations to pull you down. But with Paperazzi they changed their pace completely. There are no tried and tested processes, and unlike other fields where once the formula is worked out, you can keep doing it 24/7/365, we have to reinvent ourselves five times a day. ", "It excites us, we love it," Sana is quick to respond. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. No one is going to order an expensive bridal outfit without talking to me; if I am not available, people come back another time. Somewhere between her studies, family, and career she lost sight of herself. Today, Shagufta is a mother of two lovely children, trustee of a charitable organization and much, much more. Correct me if I am wrong. Thats rare in the cut throat industry she operates in. Suddenly, change came when Karma, HSY and Maria B. came on the scene. It is so liberating. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. He authored his memoir 'Truth Always Prevails' in 2014. "Maybe cosmetics, different things from our retail points of view because now we have a network that allows us to do more.

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